What’s more, if you send them information about products that suit their needs and add value to their lives, they will be more likely to make a purchase.
But the question is, how can you tell what will appeal to the person you are marketing to? This is all part of a strategy called behavioral marketing.
Of course, it’s impossible to tell exactly what a consumer will like unless you take the time to survey each one… and no one has time for that! But you can get some idea based on the following elements.
Location
The geographic location of the person you are marketing to tells you a lot about them. It can give you an idea of their income level and their behavior based on culture.
You can also send them marketing material based on the climate in their area. For instance, if you know they are about to head into a snowy winter, you can send them info on products that will help them through it such as reliable snow tires or a good winter coat.
Browsing History
Browsing history is another great way to learn more about a person. You can look at what articles your visitors are clicking on, or the items they have purchased if they are previous customers.
This will allow you to send them information on products based on their tastes and interests.
Age
When collecting data, you have to be careful not to go overboard asking for personal information for security reasons, so age can be a tricky one. But if you can get a person’s age, it can serve more than one purpose.
You can use their age to send them information on products you think will be suitable for their age group. You can also send them birthday specials like freebies and discounts to help them celebrate.
Both of these are great behavioral marketing tactics.
Putting It All Together
Once you have information on your target audience, you can use automated marketing tools to send out communication to different groups. Communication can come in the form of emails, newsletters and ads that show up on social media and other web pages as they are browsing.
Today’s marketing is all about personalization. These behavioral marketing tips will help you create emails and ads that hit home with your customers and boost conversions. What marketing strategies do you use to grow your business?